“Granola huh? Is that like a granola bar?”
Mark Twain once wrote that, “I want to be in Kentucky when the end of the world comes, because they are always 20 years behind.” While I don’t agree with Mr. Twain entirely, I think it’s fair to say that some trends take their time to propagate in the South. When I’m demoing at a retailer or chatting up customers at the farmer’s market it is not uncommon to be asked, “Granola huh? Is that like a granola bar?”
So if you’ve always been curious, here’s my official bare minimum definition:
Granola consists of rolled oats, nuts & seeds combined with a sweetener such as honey (or in our case sorghum!) and then baked, to be eaten with milk, yogurt, dry, or combined in other recipes.
Of course, Sweetgrass Granola has got a lot more going on than the basics, with wild seedling pecans, ancient ocean sea salt, and a totally unique flavor from our southern grown ingredients. “Granola” can be very different things, but “Southern Granola” is something very different. Try it out at www.sweetgrassgranola.com !
The goals and inspirations for our newest product line are very different from Sweetgrass Granola. That’s why we created a new brand, EllieFinn’s, to encompass our health-minded fruit & veggie snack lines.
The name is, of course, a reference to our children: Finn & Ellie, who were particularly inspiring whenever they tried to avoid eating their veggies for dinner, through many creative arguments. Or when they sometimes pleaded for sugary “treats” instead of a healthy snack, no doubt emboldened by a recent trip to Oma & Opa’s. The lightbulb was bright when deciding to rearrange their names to make a homophone of one of their favorite animals, the elephant!
We’ve been making our celebrated Sweetgrass sorghum granola for 5 years now. But it wasn’t always presented in slick stand up pouches in Kroger and Whole Foods. In fact, the first bag of granola we sold was a sandwich baggie-full at the Stanford farmer’s market! Read on to hear about our humble beginnings and journey to real food entrepreneurship.
Young & Crunchy
We’re so excited to finally show off our new Sweetgrass Granola packaging and branding refresh!
Read on to learn about the exciting changes coming to your favorite Kentucky Proud breakfast and how we got there: