I Don’t Know What Granola is (and I’m too afraid to ask)

“Granola huh? Is that like a granola bar?”

Mark Twain once wrote that, “I want to be in Kentucky when the end of the world comes, because they are always 20 years behind.” While I don’t agree with Mr. Twain entirely, I think it’s fair to say that some trends take their time to propagate in the South. When I’m demoing at a retailer or chatting up customers at the farmer’s market it is not uncommon to be asked, “Granola huh? Is that like a granola bar?”

So if you’ve always been curious, here’s my official bare minimum definition:
Granola consists of rolled oats, nuts & seeds combined with a sweetener such as honey (or in our case sorghum!) and then baked, to be eaten with milk, yogurt, dry, or combined in other recipes. 

Of course, Sweetgrass Granola has got a lot more going on than the basics, with wild seedling pecans, ancient ocean sea salt, and a totally unique flavor from our southern grown ingredients. “Granola” can be very different things, but “Southern Granola” is something very different. Try it out at www.sweetgrassgranola.com !

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